Who We Are
Fifie and Norlin bonded over books and founded Alcove Books with one goal: to create books that evoke wonder, joy and that irresistible pull of "just one more page."
We are educators. We have spent decades in classrooms, witnessing the magic books can spark in a reader's hands.
What We're About
We Distribute...
Quality books from established publishers, carefully handpicking proven favourites loved at home and trusted in schools across the region.
We Publish...
Original stories created by qualified educators who understand readers—books designed with intention, not just inspiration.
We Partner...
Schools, libraries, and educational communities to build reading cultures and make books accessible to every reader.
Our Values
Passion for Stories
Every book we curate is selected with love and intention, ensuring only the best stories reach our readers.
Educational Excellence
As educators ourselves, we understand the transformative power of the right book at the right time.
Community Focus
We build reading communities, partnering with schools and libraries to make books accessible to everyone.
Quality First
We never compromise on quality, from the books we select to the service we provide our customers.
Meet Our Team
Fifie Said-Dietrich
Chief Book Person
A mum of two who believes children learn best through play. With a Masters in Education and over 20 years in Early Childhood Education, she's created learning spaces from the ground up.
Norlin Samat
Co-Chief Book Person
A mum of one and an accomplished children's book author. With an MA in Language Studies and 18 years of teaching experience, she's created the beloved 'Ally's Adventures' series.
Michael Chen
Head of Operations
With a background in logistics and a passion for literature, Michael ensures every book reaches its reader in perfect condition.
Sarah Thompson
Community Manager
Sarah builds bridges between authors and readers, organizing events and fostering our growing community of book lovers.
Our Journey
Founded by two passionate educators
Launched our first original publication series
Expanded to serve schools across the region
Opened our online bookstore
Partnered with 100+ educational institutions
Launched community reading programs
Celebrating 50,000+ books delivered
Join Our Story
Whether you're a reader, educator, or book lover, we'd love to connect with you.